Monday, December 30, 2019

Analyzing Woolf´s View on Wealth and a Room of One´s Own...

Virginia Woolfs inspiring work tries to take on many problems in regard to womens work. She takes into consideration comparisons between womens and mens privilleges. Mans greatest advantages over woman would be their chances and opportunities to succeed and the chance to express themselves. Woolf believes , that wealth and a room of ones own is necessary in order to attain intellectual freedom is incorrect and misleading as it does not take into consideration education, having a good self esteem, access to all resources, not having domestic hindrances. These all inclusive of having wealth is essential for a writer to flourish. The access to all opportunities especially literature is essential to attain intellectual freedom as†¦show more content†¦For example Shakespeare could have had a â€Å" wonderfully gifted sister,† but she did not get the same opportunities to express herself as Shakespeare had. She must have had to stay at home , unable to be educated. She must have been forced into marriage,pressured by her parents , then run away from this torture and due to frustration killed herself because of her frustrated genius. Women in those days were necessarily not as smart as Shakespeare but they were definitely not talentless. Rather they were rather not given the same chances. As they were poor , uneducated, and enslaved by domestic duty. Shakespeare was not born as an intellect, he definitely had talent, however he was not those who was in the company of the uneducated or laboring people. Only when some one is amongst people of the same intellect level can they bounce their ideas off . Writers need to be nurtured and moulded to bring out the best of their capabilities. Only the Educated are free hence this underlines the importance of education, and even if a woman has a room of her own and five hundred pounds as she will still never be free as her creativity will be hindered without education. Another important factor to attain a good level of writing is Self – esteem. Self esteem enables you to have the right attitude to succeed at work . Sometimes since women had low self-esteem, it enabled men to take advantage of them and weaken them. Throughout the ages women were not encouraged to become artistsShow MoreRelatedThe Accounting Profession and Nat39077 Words   |  157 PagesScience of Accountancy EDITORIAL BOARD Prof. Edet Robinson Iwok, Ph.D, FCNA Prof. A. A. Okwoli, Ph.D, FCNA Prof. Abimaje Akpa, Ph.D, FCNA Prof. B. C. Osisioma, Ph.D, FCNA Prof. Edet B. Akpakpan, Ph.D, FCNA, Prof. A. C. Ezejulue, Ph.D, FCNA Prof. A. S. Mikailu, Ph.D, FNIA Chairman, Education, Training, Research and Technical Committee, ANAN Chief V. C. Azie Accountant-General of the Federation Auditor-General of the Federation Registrar, ANAN Chairman, Fed. Inland Revenue Service Director of ResearchRead MoreFundamentals of Hrm263904 Words   |  1056 Pageswith assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  » www.wileyplus.com ALL THE HELP, RESOURCES, AND PERSONAL SUPPORT YOU AND YOUR STUDENTS NEED! 2-Minute Tutorials and all of the resources you your

Sunday, December 22, 2019

Police Force It s Not The Polices Fault - 2050 Words

Militarization of Police force: It s not the polices fault Would you like people constantly telling you how to do your job? A police officer deals with this on a daily basis. If you look at doctors or nurses, people would never tell them how to do their job, but it seems to be different for law enforcement. Police officers aren t called to the scene during the happy moments in one s life, they are called upon when people are at the lowest. Matthew Harwood stated that militarization of police have been growing stronger since the first Special Weapons and Tactics team were born in the 1960 s in response to that decades mix of riots and senseless violence. After 9/11 and the Homeland Security Act the government made it a priority for police to use advanced weapons and tactics to compete with modern criminals and terrorists. Some of the most argued topics people seem to look down on law enforcement for are proper funding and abuse of police authority. People are so worried about their tax money and seem to believe all their tax dollars are going to these police officers. But what people are missing is very important, many federal programs are doing their job to help local law enforcement acquire heavy equipment either by making funds available or providing the equipment directly. Some of the major programs that help out are the Homeland Security Grants which encourage the expansion of many federal programs to grant the states money to equip and train related toShow MoreRelatedThe Crime Of The Police Essay1629 Words   |  7 PagesIntroduction When we think of the police, we normally think of the brave men and women out on the street, enforcing the law, catching criminals, helping out the public in cases of emergency and making us feel safe in general. Most of the Police in most of the world is like that which is a good thing, However in the United States of America the police here are a bit more ruthless. Most of the police officers are very nice people and they really do want to help out in their community, but unfortunatelyRead MoreVideo Evidence Builds Trust !913 Words   |  4 Pages Every police officer in the United States should wear body cameras in order to improve trust and rebuild relationships between citizens and law enforcement officers. Studies done across the country have shown a significant decrease in not only citizen complaints brought against the law enforcement but also a decline in incidents where police were involved in forceful activity or brutality. Body cameras will protect cops from false ac cusations while also protecting citizens from police brutalityRead MoreTrends And Aspects Of Policing Models776 Words   |  4 Pagessought to fight corruption within the police culture and asked officers to gather facts and nothing more. The effectiveness of the strategy was based upon crime statistics and response times to calls (Ibid, 1). Over the years, policing models have gone through periods of evolution and reform, leading to the establishment of numerous modes by either law enforcement agencies or universities. In time, the Professional model was transformed by public criticism of the police being out of touch with the publicRead MorePolice Enforcement And The Police1540 Words   |  7 Pagesresponsibilities of their job, they can not go against their word. The citizens look towards the police for protection and safety, so what happens when the police are the source of violence?Some people don’t believe that police are capable of injustice, but there is clearly en ough cases of police brutality. Are police responding to situations with excessive or unreasonable force or are their actions reasonable? 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Some people believe that it is the fault of the suspects that cause the use of force scenarios. There is a possibility of this, but then I question if this was true why these incidents are only happening to ethnic groupsRead MorePolice Brutality And The Police1439 Words   |  6 PagesIn today’s society the police are harassed for supposedly abusing their power against people who commit crimes and innocent bystanders however the general public usually mix those two categories of people with each other. Officers are blamed for whatever course of action they decide to take in order to prevent a serious threat from arising. Consequently, the public is having a growing fear of the police, their own definitions of excessive force are biased, the police abuse their powers, etc. TheRead MorePolice Brutality And Its Effects On The Unit ed States898 Words   |  4 Pages Brutality, corruption, and misconduct in police, or people in high ranking organizations, can be backtracked all the way to early times. There was not a good way to keep record of these instances, but the earliest known case of police brutality happened on June 10, 1893 and was reported on by the New York Times. Officer McManus tried to subdue a suspect and when he the suspect did not comply, McManus used excessive force to subdue the man. This was seen and the New York Times was told and becauseRead MoreStand Your Ground Laws Are Relevant For American Society s Perception On Self Defense1124 Words   |  5 Pageswatchman in Sandford, Florida called police to report a suspicious individual in the area. According to a Feb. 7, 2016 CNN report, while Zimmerman is on the phone with a dispatcher, the dispatcher â€Å"asked him if he was following the teen. When Zimmerman replied that he was, the dispatcher said, ‘We don t need you to do that.â €™ Zimmerman was instructed not to get out of his SUV or approach the person†, but Zimmerman disregarded the instructions given to him by the police dispatcher (CNN, para.4). Read MorePolice Brutality : A High Speed Chase By A Black Male By The Name Of Rodney King1672 Words   |  7 PagesLogan Casem Professor Kriesel English 1A 4 April 2015 Police Brutality On March 3rd, 1991, Los Angeles police officers were led on a high-speed chase by a black male by the name of Rodney King. King was engaged in a high-speed pursuit after California Highway Patrol officers noticed him speeding on the freeway. After stopping King and the other occupants in the car, King was removed from the vehicle to be beaten and arrested by officers in a famous video recorded by George Holliday that eventually

Saturday, December 14, 2019

Telecom Application Map (Etom, Release 3.1) Free Essays

string(478) " ly D e lyssiis ss essi s ig n g n NGOSS Supporting Tools s es ap s in s M Bu ces M\) O o Pr \(eT Co nt ra Ne c ut Tec t In ra h te l A no rf rc log ac hi y e te ct ur e In S f h Da orm are ta at d i \(S Mo on ID de \) l So An Souu An l l t to ii aa n De lyys on De l sis is ssg iig nnPr B Pr u oo Bus cc sin ee ssss ine e A sss De An s De naa ssg lyy iig l ss nn iss i Co m p Te lia st nce s \?TeleManagement Forum 2003 Figure P\." These process elements can then be positioned within a model to show organizational, functional and other relationships, and can be combined within process flows that trace activity paths through the business. The eTOM can serve as the blueprint for standardizing and categorizing business activities (or process elements) that will help set direction and the starting point for development and integration of Business and Operations Support Systems (BSS and OSS respectively). An important additional application for eTOM is that it helps to support and guide work by TM Forum members and others to develop NGOSS solutions. We will write a custom essay sample on Telecom Application Map (Etom, Release 3.1) or any similar topic only for you Order Now For service providers, it provides a Telco industry-standard reference point, when considering internal process reengineering needs, partnerships, alliances, and general working agreements with other providers.For suppliers, the eTOM framework outlines potential boundaries of process solutions, and the required functions, inputs, and outputs that must be supported by process solutions. This document consists of: An introduction to the role of the eTOM Business Process Framework. An overview of the eTOM Business Process Framework, from both Intra-Enterprise and Inter-Enterprise viewpoints, that sets out the main structural elements and approach. The implications and impact of ebusiness for service providers and their business relationships, and how eTOM supports them.  A description of extensions to eTOM for Business to Business Interactions. Several Annexes and Appendices, including terminology and glossary. An Addendum (Addendum D) describing the Service Provider nterprise processes and sub-processes in a form that is top down, customer-centric, and end-to-end focused. Process decompositions are provided for all processes from the highest conceptual view of the framework to the working level of the eTOM, and many selected lower level decompositions in the framework are also included. An Addendum (Addendum F) describing selected process flows at several levels of view and detail that provides end-to-end insight into the application of eTOM. A separate Application Note (GB921L) that shows how eTOM can be used to model the ITIL processes. ?TeleManagement Forum 2002 GB921v3. 5 Draft 4 Page 2 eTOM Business Process FrameworkAnother Application Note (GB921B, currently under development) outlining implications and impact of ebusiness for service providers and their business relationships, and how eTOM supports them, including a description of handling of Business to Business Interactions by eTOM. Note: Annexes and Appendices both allow material to be removed from the â€Å"in-line† flow of the document main body, so that the reader does not become embedded in too much detail as they read. However, they have a different status within a document. Annexes contain normative material, i. e. they have equivalent status to the material within the main body of the document, while Appendices are non-normative, i. e. they contain material included for information or general guidance but which does not represent formal agreement and requirements for users of the document.Addenda have a similar status to Annexes, but are presented as a separate document that is an adjunct to the main document. This is typically because otherwise a single document would become cumbersome due to its size. Thus, a document body, together with its Annexes and Addenda (and their Annexes, if any), represents the normative material presented, while any Appendices in the main document or its Addenda represent non-normative material, included for information only. Application Notes are a specific document type, used to provide insight into how a specification or other agreed artifact is used in a particular context or area of application. They are non-normative as they provide information and guidance only within the area concerned.The basic operations framework continues to be stable even as the Information and Communications Services industry continues to change, largely because, like the TM Forum’s previous Telecom Operations Map (TOM), the eTOM Business Process Framework: Uses a high level and generic approach Reflects a broad range of operations and enterprise process model views Reflects the way service providers run and are architecting their businesses eTOM is already being widely used eTOM is accepted as the Telco industry standard by Service Providers, Vendors, Integrators and Consultants. The eTOM significantly enhances the TOM, the previous ‘de facto’ standard for Service Provider operations processes for the industry. eTOM has become the enterprise process, ebusiness enabled, ‘de facto’ standard for the Information and Communications Services industry processes. For those familiar with the TOM, it may be helpful to refer to the prior release of this document (GB921 v3. 0) that includes appendices covering TOM to eTOM Chapter Comparison, and TOM To eTOM Process Name Changes. GB921v3. 6 ?TeleManagement Forum 2003 eTOM Business Process Framework Page 3 Relationship to Standardization ActivitiesMuch of the management infrastructures upon which systems will be built are expected to be based on standard interfaces. Relating business needs to available, or necessary, standards is a primary goal of the TM Forum in promoting a standardsbased approach to information and communications services management. Where applicable, the TM Forum uses industry standards in its work to promote the acceptance of standards and to minimize redundant work. People active in management standardization (in the broadest sense) will find the eTOM useful in setting a top down, enterprise-level, customer-centric context of how management specifications need to work together.TM Forum uses existing standards as much as possible. As a result of implementation experience through Catalyst projects, TM Forum provides feedback to appropriate standards bodies. NGOSS and eTOM NGOSS is the TM Forum†™s New Generation Operations Systems and Software program, which delivers a toolkit to guide the definition, development, procurement and deployment of OSS/BSS solutions while also defining a strategic direction for a more standardized OSS marketplace. NGOSS uses a common business process map, systems descriptions, and information models and couples them with pre-defined integration interfaces, architectural principles and compliance criteria.NGOSS’s end-to-end approach enables service providers to redesign their key business processes in line with industry best practices while allowing suppliers to cost-effectively develop OSS software that can easily fit into a service provider’s IT environment. ?TeleManagement Forum 2003 GB921v3. 6 Page 4 eTOM Business Process Framework S S A y A n ysstte na em m a D ly D e lyssiis ss essi s ig n g n NGOSS Supporting Tools s es ap s in s M Bu ces M) O o Pr (eT Co nt ra Ne c ut Tec t In ra h te l A no rf rc log ac hi y e te ct ur e In S f h Da orm are ta at d i (S Mo on ID de ) l So An Souu An l l t to ii aa n De lyys on De l sis is ssg iig nnPr B Pr u oo Bus cc sin ee ssss ine e A sss De An s De naa ssg lyy iig l ss nn iss i Co m p Te lia st nce s ?TeleManagement Forum 2003 Figure P. You read "Telecom Application Map (Etom, Release 3.1)" in category "Papers" 1: TM Forum NGOSS Framework Figure P. 1 shows the NGOSS Framework, and the vital role of eTOM within this. eTOM provides the Business Process Map for NGOSS. Moving around the NGOSS â€Å"wheel†, eTOM feeds requirements to the Information Model and thence to the Integration Framework and Compliance Criteria. More information on NGOSS is available through the TM Forum website www. tmforum. org GB921v3. 6 C S Coo Soollu n nff o uttiio o Te orrm n m n Te ssttii aanc n n ngg cee eTOM Business Process Framework Page 5Chapter 1- eTOM Business Process Framework Introduction Purpose of the Business Process Framework Traditionally in the telecommunications industry, service providers delivered end-toend services to their customers. As such, the entire value chain was controlled by a single enterprise, if necessary via interconnection arrangements with other service providers. However in a liberalized marketplace, service providers are having to respond both to the customer’s increased demands for superior customer service and to stiffer competition. They have therefore been expanding their markets beyond their self-contained boundaries and broadening their business relationships.Service Providers face very different regulatory environments and their business strategies and approaches to competition are quite distinct, nevertheless they share several common characteristics: Heavily dependent upon effective management of information and communications networks to stay competitive Adopting a service management approach to the way they run their business and their networks Moving to more of an end-to-end Process Management approach developed from the customer’s point of view Automating their Customer Care, Service and Network Management Processes Need to integrate new OSSs with legacy systems Focusing on data services offerings and Focusing on total service performance, including customer satisfaction Integrating with current technology (e. g. SDH/SONET and ATM) and new technologies (e. g. , IP, DWDM) Emphasizing more of a à ¢â‚¬Å"buy† rather than â€Å"build† approach that integrates systems from multiple suppliers Some Service Providers choose to operate their own network and/or information technology infrastructure, while others choose to outsource this segment of their business.The effective exploitation of this information technology and network infrastructure, whether directly operated or outsourced, is an integral part of the service delivery chain and directly influences the service quality and cost perceived by the end customer. Service Providers will need to become skilled at assessing outsourcing opportunities whether in information technology and/or network infrastructure areas or other areas and then, be skilled at integrating and managing any outsourcing arrangements. ?TeleManagement Forum 2003 GB921v3. 6 Page 6 eTOM Business Process Framework To meet both existing and new demands, Service providers still urgently require wellautomated operations processes whether they are incumbent providers or new entrants, and whether communications service providers, application service providers, Internet service providers, etc. Some service roviders are struggling with high growth from a start-up phase, others with the commoditization of key cash-cow services, and yet others with the move from a manual-intensive, inconsistent, inflexible environment to one that provides significant improvement in customer focus, service quality, unit cost, and time to market. Service providers have to pervasively do business elec tronically with trading partners, suppliers and wholesale and retail customers. For the growing Mobile/Wireless and IP Services markets, these service providers are focused on quickly provisioning new customers and supporting service quality issues, while continually reducing development and operating costs.. For all service providers, there is an intense drive to introduce both new value-added services and dramatic improvements in customer support.There is also an increasing need for Service Providers to manage the integration required in mergers and acquisitions activity due to the consolidation trend the industry is now experiencing. For the full range of service providers and network operators, the leading focus of the TM Forum’s mission is to enable end-to-end process automation of the business and operations processes that deliver information and communications services. The eTOM is the business process framework for accomplishing this mission. The purpose of the eTOM is to continue to set a vision for the industry to compete successfully through the implementation of business process driven approaches to managing the enterprise.This includes ensuring integration among all vital enterprise support systems concerned with service delivery and support. The focus of the eTOM doc ument is on the business processes used by service providers, the linkages between these processes, the identification of interfaces, and the use of Customer, Service, Resource, Supplier/Partner and other information by multiple processes. Exploitation of information from every corner of the business will be essential to success in the future. In an ebusiness environment, automation to gain productivity enhancement, increased revenue and better customer relationships is vital. Perhaps at no other time has process automation been so critical to success in the marketplace.The over-arching objectives of the eTOM Business Process Framework are to continue to build on TM Forum’s success in establishing: An ‘industry standard’ business process framework. Common definitions to describe process elements of a service provider. Agreement on the basic information required to perform each process element within a business activity, and use of this within the overall NGOSS program for business requirements and information model development that can guide industry agreement on contract interfaces, shared data model elements, and supporting system infrastructure and products. A process framework for identifying w hich processes and interfaces are in most need of integration and automation, and most dependent on industry agreement. This document, the eTOM Business Process Framework and its associated business process modeling, describes for an enterprise the process elements and their relationship that are involved in information and communications services and technologies management. Additionally, the points of interconnection that make up the end-to-end, customer operations process flows for Fulfillment, Assurance, Billing within Operations, and for Strategy, Infrastructure Product are addressed. GB921v3. 6 ? TeleManagement Forum 2003 eTOM Business Process Framework Page 7 Note that, although eTOM has been focused on information and communications services and technologies management, this work is also proving to be of interest in other business areas.Service providers need this common framework of processes to enable them to do business efficiently and effectively with other entities and to enable the development and use of third-party software without the need for major customization. In an ebusiness envi ronment, this common understanding of process is critical to managing the more complex business relationships of today’s information and communications services marketplace. eBusiness integration among enterprises seems to be most successful through strong process integration. Recent industry fallout, particularly in relation to dotcoms, does not reduce the pressure for ebusiness automation – it strengthens the need to capitalize on ebusiness opportunities to be successful.However, the eTOM is not just an ecommerce or ebusiness process framework, it supports traditional business processes with the integration of ebusiness. Define Common Terminology The eTOM document also provides the definition of common terms concerning enterprise processes, sub-processes and the activities performed within each. Common terminology makes it easier for service providers to negotiate with customers, third party suppliers, and other service providers. See Annex B for the definition of eTOM acronyms and terminology. Consensus Tool The TM Forum produced the TOM initially as a consensus tool for discussion and agreement among service providers and network operators.Its broad consensus of support, which has been built on and extended with the eTOM, enables: Focused work to be carried out in TM Forum teams to define detailed business requirements, information agreements, business application contracts and shared data model specifications (exchanges between applications or systems) and to review these outputs for consistency Relating business needs to available or required standards A common process view for equipment suppliers, applications builders and integrators to build management systems by combining third party and in-house developments The anticipated result is that the products purchased by service providers and network operators for business and operational management of their networks, information technologies and services will integrate better into their environment, enabling the cost benefits of end-to-end automation. Furthermore, a common industry view on processes and information facilitates operator-to-operator and operator-to-supplier process interconnection, which is essential for rapid service provisioning and problem handling in a competitive global environment.This process interconnection is the key to ebusiness supply chain management in particular. ?TeleManagement Forum 2003 GB921v3. 6 Page 8 eTOM Business Process Framework What is the eTOM? The eTOM is a business process framework, i. e. a reference framework or model for categorizing all the business activities that a service provider will use. It is NOT a service provider business model. In other words, it does not address the strategic issues or questions of who a service provider’s target customers should be, what market segments should the service provider serve, what are a service provider’s vision, mission, etc. A business process framework is one part of the strategic business model and plan for a service provider.The eTOM can be regarded as a Business Process Framework, rather than a Business Process Model, since its aim is to categorize the process elements business activities so that these can then be combined in many different ways, to implement end-to-end business processes (e. g. fulfillment, assurance, billing) which deliver value for the customer and the service provider. eTOM Release 3. 0 provided a member-approved eTOM Business Process Framework with global agreement from its highest conceptual level to its first working level. This eTOM Release 3. 5 builds on this to take account of real-world experience in applying this work, and to incorporate new detail in process decompositions, flows and business to business interaction.However, eTOM is still developing in areas such as further lower-level process decompositions and flows, and ongoing feedback together with its linkage with the wider NGOSS program, will be used to guide future development priorities. Note that the development of a total process framework is a significant undertaking with process work that will be phased over time based on member process priorities and member resource availability. This is visible in eTOM’s own history, from the original Telecom Operations Map (TOM) that was carried forward into the eTOM and broadened to a total enterprise framework, through several generations of detail and refinement, to the current Release. More information on TOM and its links with eTOM are provided in the previous release of this document (GB921 v3. 0). A great many service providers, as well as system integrators, ASPs and vendors, are working already with eTOM. They need an industry standard framework for procuring software and equipment, as well as to interface with other service providers in an increasingly complex network of business relationships. Many service providers have contributed their own process models because they recognize the need to have a broader industry framework that doesn’t just address operations or traditional business processes. GB921v3. 6 ?TeleManagement Forum 2003 eTOM Business Process Framework Page 9 Customer Strategy, Infrastructure Product Operations Customer Market, Product Customer Market, Product and Customer Service ServiceResource Resource (Application, Computing and Network) (Application, Computing and Network) Supplier/Partner Supplier/Partner Supplier/Partner Suppliers/Partners Enterprise Management Shareholders  ©TeleManagement Forum October, 2001 Employees Other Stakeholders Figu re 1. 1: eTOM Business Process Framework—Level 0 Processes Figure 1. 1 shows the highest conceptual view of the eTOM Business Process Framework. This view provides an overall context that differentiates strategy and lifecycle processes from the operations processes in two large groupings, seen as two boxes. It also differentiates the key functional areas in five horizontal layers. In addition, Figure 1. also shows the internal and external entities that interact with the enterprise (as ovals). Figure 1. 2 shows the Level 0 view of Level 1 processes in the eTOM Framework. This view is an overall view of the eTOM processes, but in practice it is the next level – the Level 1 view of Level 2 processes – at which users tend to work, as this detail is needed in analyzing their businesses. This view is presented later in the document in a series of diagrams examining each area of the eTOM framework. Figure 1. 2 below shows seven vertical process groupings. These are the end-to-end processes that are required to support customers and to manage the business.The focal point of the eTOM (as it was for the TOM) is on the core customer operations processes of Fulfillment, Assurance and Billing (FAB). Operations Support Readiness is now differentiated from FAB real-time processes to increase the focus on enabling support and automation in FAB, i. e. . on line and immediate support of customers. The Strategy Commit vertical, as well as the two Lifecycle Management verticals, are also now differentiated because, unlike Operations, they do not directly support the customer, are intrinsically different from the Operations processes and work on different business time cycles. The horizontal process groupings in Figure 1. 2 distinguish functional operations processes and other types of business functional processes, e. g. Marketing versus Selling, Service Development versus Service Configuration, etc. The functional processes on the left (within the Strategy Commit, Infrastructure Lifecycle Management and Product Lifecycle Management vertical process groupings) enable, support and direct the work in the Operations verticals. ?TeleManagement Forum 2003 GB921v3. 6 Page 10 Customer Strategy, Infrastructure and Product Operations eTOM Business Process Framework Strategy Commit Infrastructure Lifecycle Mgmt Product Lifecycle Mgmt Operations Support Readiness Fulfillment Assurance Billing Marketing and Offer Management Customer Relationship Management Service Development ManagementService Management Operations Resource Development Management Resource Management Operations Supply Chain Development Management Supplier/Partner Relationship Management Enterprise Management Strategic Enterprise Planning Brand Management, Market Research Advertising Enterprise Quality Mgmt, Process IT Planning Architecture Human Resource s Management Research Development Acquisistion Technology Financial Asset Management  © TeleManagement Forum October, 2001 Stakeholder External Relations Management Disaster Recovery , Security Fraud Management Figure 1. 2: eTOM Business Process Framework—Level 1 Processes As can be seen in Figure 1. , eTOM makes the following improvements to the high level TOM Framework: Expands the scope to all enterprise processes. Distinctly identifies Marketing processes due to heightened importance in an ebusiness world. Distinctly identifies Enterprise Management processes, so that everyone in the enterprise is able to identify their critical processes, thereby enabling process framework acceptance across the enterprise. Brings Fulfillment, Assurance and Billing (FAB) onto the high-level framework view to emphasize the customer priority processes as the focus of the enterprise. Defines an Operations Support Readiness vertical process grouping, applicable for all functional layers, except Enterprise Management. To ntegrate ebusiness and make customer selfmanagement a reality, the enterprise has to understand the processes it needs to enable for direct, and more and more, online customer operations support and customer self-management. Recognizes three enterprise process groupings that are distinctly different from operations processes by identifying the SIP processes, i. e. , Strategy Commit, Infrastructure Lifecycle Management and Product Lifecycle Management. Recognizes the different cycle times of the strategy and lifecycle management processes and the need to separate these processes from the customer priority operations processes where automation is most critical. This is done by decoupling the Strategy Commit and the two Lifecycle Management processes from the day-to-day, minute-to-minute cycle times of the customer operations processes. GB921v3. 6 ?TeleManagement Forum 2003 eTOM Business Process Framework Page 11 Moves from a customer care or service orientation to a customer relationship management orientation that emphasizes customer selfmanagement and control, increasing the value customers contribute to the enterprise and the use of information to customize and personalize to the individual customer. It adds more elements to this customer operations functional layer to represent better the selling processes and to integrate marketing fulfillment within Customer Relationship Management. Note that eTOM Customer Relationship Management is very broadly defined and larger in scope than some definitions of CRM.Acknowledges the need to manage resources across technologies, (i. e. , application, computing and network), by integrating the Network and Systems Management functional process into Resource Management Operations. It also moves the management of IT into this functional layer as opposed to having a separate process grouping. eTOM is More Than One Document It is intended that the eTOM Business Process Framework will become a collection of documents and models. The current view is as follows: This document – the eTOM: The Business Process Framework – is structured as a core document that explains the overall framework approach and all its elements.In addition, two Addenda are associated with the core document: Addendum D provides process descriptions for the eTOM at Level 0, Level 1, Level 2 and selected Level 3 processes Addendum F provides examples of process flows that use the eTOM Business Process Framework and its component process elements to address high-priority business scenarios The eTOM Overview/Executive Summary is a â€Å"si ngle sheet† document that provides an overall view of the eTOM business process framework and highlights key concepts. The eTOM Business Process Framework Model provides a version of the eTOM framework, processes and flows intended for automated processing by modeling tools, etc.This is intended to be available in several formats: Tool-based (e. g. XML for import into a process analysis environment) Browsable (e. g. HTML) †¢ †¢ Using This Document A service provider’s specific process architecture and organization structure are highly specific and critical aspects of a provider’s competitiveness. The eTOM provides a common view of service provider enterprise process elements or business activities that can easily translate to an individual provider’s internal approaches. The document is not intended to be prescriptive about how the tasks are carried out, how a provider ? TeleManagement Forum 2003 GB921v3. 6 Page 12 eTOM Business Process Framework r operator is organized, or how the tasks are identified in any one organization. It is also not prescriptive about the sequence of Process Elements that are combined to implement end-to-end business processes. The eTOM provides a starting point for detailed work coordinated through TM Forum that leads to an integrated set of specifications that will provide real benefit to both suppliers and procurers in enhancing industry service provider enterprise management capability. This document is not a specification, in the sense that vendors or operators must comply directly. However, it does represent a standard way of naming, describing and categorizing process elements.It will enable unambiguous communication and facilitate the development of standard solutions and reuse of business processes. It is not intended to incorporate all the detail of eventual process implementation, but is more a guiding reference for the industry. One of the strengths of the eTOM is that it can be adopted at a variety of levels, in whole or in part, depending upon a service providerâ₠¬â„¢s needs. The eTOM can also act as a translator by allowing a service provider to map their distinct processes to the industry framework. As the process examples are developed, service providers can use and adapt these examples to their business environment.The eTOM Business Process Framework can be used as a tool for analyzing an organization’s existing processes and for developing new processes. Different processes delivering the same business functionality can be identified, duplication eliminated, gaps revealed, new process design speeded up, and variance reduced. Using eTOM, it is possible to assess the value, cost and performance of individual processes within an organization. Relationships with suppliers and partners can also be facilitated by identifying and categorizing the processes used in interactions with them. In a similar manner, it is possible to identify the all-important customer relationship processes and evaluate whether they are functioning as required to meet cust omers’ expectations. Intended AudienceThe eTOM aims at a wide audience of professionals in the Information and Communications Services Industry. For experienced Telecommunications professionals, the eTOM has proven itself to be intuitive; and a strong, common framework of service provider enterprise processes. Through TM Forum Catalyst projects and other work, it has been verified that the eTOM framework has strong application in many applications and throughout many companies. More information on use of eTOM within the industry is available at the TM Forum website www. tmforum. org The eTOM is aimed at service provider and network operator decision makers who need to know and input to he common business process framework used to enable enterprise automation in a cost efficient way. It is also an important framework for specialists across the industry working on business and operations automation. The document or framework supports, and is consistent with, many efforts under way in the industry supporting the need to accelerate business and operations automation in the information and communications services marketplace. GB921v3. 6 ? TeleManagement Forum 2003 eTOM Business Process Framework Page 13 The eTOM will continue to give providers and suppliers a common framework for discussing complex business needs in a complex industry with complex technologies.For both service providers and network operators additional complexities arise from: Moving away from developing their own business and operations systems software, to a more procurement and systems integration approach. New business relationships between service providers and network operators The creation of new business relationships and the move away from developing internally are a reaction to market forces. These market forces require service providers and network operators to increase the range of services they offer, reduce time to market for new services, increase speed of service, as well as to drive down systems and operational costs.The eTOM is also aimed at service provider and network operator employees involved in business process re-engineering, operations, procurement and other activities for: Understanding the common business process framework being used to drive integration and automation Getting involved in providing processes, inputs, priorities and requirements The eTOM Business Process Framework is also aimed at designers and integrators of business and operational management systems software and equipment suppliers. They can benefit from understanding how management processes and applications need to work together to deliver business benefit to service providers and network operators.An equally important and related audience is suppliers of management applications, management systems, and networking equipment, who need to understand the deployment environment for their products and solutions. The eTOM Business Process Framework provides a common framework useful in supporting the significant amount of merger and acquisition activity. Common process understanding and a common process framework can greatly improve integration performance for mergers and acquisitions. eTOM is applicable for an established service provider or a new entrant, ‘green field’ provider. It is important to note that not all areas defined in the eTOM are necessarily used by all providers.As mentioned earlier, the framework is flexible, so that the process elements the specific service providers require can be selected on a modular basis and at the appropriate level of detail for their needs. Benefits of Using eTOM eTOM makes available a standard structure, terminology and classification scheme for describing business processes and their constituent building blocks eTOM supplies a foundation for applying enterprise-wide discipline to the development of business processes eTOM provides a basis for understanding and managing portfolios of IT applications in terms of business process requirements ? TeleManagement Forum 2003 GB921v3. 6 Page 14 eTOM Business Process FrameworkUse of the eTOM enables consistent and high-quality end-to-end process flows to be created, with opportunities for cost and performance improvement, and for re-use of existing processes and systems Use of the eTOM across the industry will increase the likelihood that off-the-shelf applications will be readily integrated into the enterprise, at a lower cost than custom-built applications GB921v3. 6 ?TeleManagement Forum 2003 eTOM Business Process Framework Page 15 Chapter 2 – eTOM Business Process E nterprise Framework The main purpose of this Chapter is to provide a formal description of the eTOM Business Process Framework, with two distinct viewpoints: The Internal Viewpoint, which considers the processes that characterize the â€Å"internal behavior† of a Service Provider; The External Viewpoint, which considers the processes necessary for a Service Provider to handle external interactions (e. g. xecute electronic transactions) with Customers, Suppliers and Partners in a Value Chain. In the following sections both of these viewpoints are presented. The Internal Viewpoint follows the structure of former releases of GB921, the External Viewpoint is new material and a general overview is provided. Internal viewpoint The eTOM Business Process Element Enterprise Framework considers the Service Provider’s (SP’s) enterprise, and positions this within its overall business context: i. e. the business interactions and relationships, which allow the SP to carry on its business with other organizations. These wider aspects, together with the implications for an eBusiness and eCommerce world are introduced in Chapter 3.This section introduces the eTOM Business Framework and explains its structure and the significance of each of the process areas within it. It also shows how the eTOM structure is decomposed to lower-level process elements. This explanation is useful for those who decide where and how an Enterprise will use eTOM, and those who may be modifying it for use in their Enterprise. To assist the reader in locating the process area concerned within eTOM, a graphical icon of eTOM, alongside the text, is provided to draw attention to the relevant eTOM area. This is highlighted in red to indicate the focus of the following text or discussion. eTOM Conceptual View The eTOM Business Process Element Enterprise Framework represents the whole of a service provider’s enterprise environment.At the overall conceptual level, eTOM can be viewed as having three major areas of process, as shown in Figure 2. 1. Strategy, Infrastructure Product – covering planning and lifecycle management Operations – covering the core of operational management Enterprise Management – covering corporate or business support management ? TeleManagement Forum 2003 GB921v3. 6 Page 16 eTOM Business Process Framework Customer Strategy, Infrastructure Product Operations Market, Product and Customer Service Resource (Application, Computing and Network) Supplier/Partner Sup pliers/Partners Enterprise Management Shareholders Employees Other Stakeholders  © TeleManagement ForumOctober, 2001 Figure 2. : eTOM Business Process Framework Conceptual Structure The Conceptual Structure view provides an overall context that differentiates strategy and lifecycle processes from operations processes in two large process areas, seen as the two large boxes towards the top of the diagram, together with a third area beneath which is concerned with enterprise management. It also differentiates the key functional areas in four horizontal groupings across the two upper process areas. In addition, Figure 2. 1 shows the internal and external entities (as ovals) that interact with the enterprise. eTOM is a structured catalogue (a taxonomy) of process elements, which can be viewed in more and more detail.When viewed in terms of the Horizontal Functional groupings, it follows a strict hierarchy where every element is only associated with or parented to a single element at the next higher hierarchical level. In a taxonomy, any activity must be unique, i. e. it must be listed only once. Figure 2. 1 shows the top level (Level â€Å"0†) Groupings that eTOM is decomposed into. Because the purpose of the eTOM framework is to help SPs to manage their end-toend Business processes, the eTOM enhances the TOM practice of showing how process elements have a strong association with one (or several) end-to-end business processes (e. g. Fulfillment, Assurance, Billing, Product Development etc. which are introduced later in this Chapter). These Vertical End-To-End groupings are essentially overlays onto the hierarchical top-level horizontal groupings, because in a hierarchical taxonomy an element cannot be associated with or parented to more than one element at the next higher level. Because eTOM was developed to help build and implement the process elements for a Service Provider, it was decided from the start that the primary top-level hierarchy of process elements would be the functional (horizontal) groupings, rather than the endto-end process (vertical) groupings. GB921v3. 6 ?TeleManagement Forum 2003 eTOM Business Process Framework Page 17To understand the eTOM Business Process Framework, each process area is analyzed and decomposed into further groupings and processes. For each level of analysis or decomposition, the process area, grouping or process element itself is presented with a brief, summary-level description. At this highest level, the three basic process a reas are outlined below. The Operations Process Area is the heart of eTOM. It includes all operations processes that support the customer operations and management, as well as those that enable direct customer operations with the customer. These processes include both day-to-day and operations support and readiness processes.The eTOM view of Operations also includes sales management and supplier/partner relationship management. The Strategy, Infrastructure Product Process Area includes processes that develop strategies and commitment to them within the enterprise, that plan, develop and manage infrastructures and products, and that develop and manage the Supply Chain. In the eTOM, infrastructure refers to more than just the IT and resource infrastructure that supports products and services. It includes the infrastructure required to support functional processes, e. g. , Customer Relationship Management (CRM). These processes direct and enable the Operations processes.The Enterprise Management Process Area includes those basic business processes that are required to run any large business. These generic processes focus on both the setting and achieving of strategic corporate goals and objectives, as well as providing those support services that are required throughout an Enterprise. These processes are sometimes considered to be the corporate functions and/or processes. e. g. , Financial Management, Human Resources Management processes, etc†¦ Since Enterprise Management processes are aimed at general support within the Enterprise, they may interface as needed with almost every other process in the Enterprise, be they operational, strategy, infrastructure or product processes.The conceptual view of the eTOM Business Process Framework addresses both the major process areas as above and, just as importantly, the supporting functional process groupings, depicted as horizontal groupings. The functional groupings reflect the major expertise and focus required to pursue the business. The four functional groupings are described below: The Market, Product and Customer processes include those dealing with sales and channel management, marketing management, and product and offer management, as well as Customer Relationship Management and ordering, problem handling, SLA Management and billing. The Service processes include those dealing with service developm ent and configuration, service problem management, quality analysis, and rating. The Resource processes include those dealing with development nd management of the enterprise’s infrastructure, whether related to products and services, or to supporting the enterprise itself. The Supplier/Partner processes include those dealing with the enterprise’s interaction with its suppliers and partners. This involves both processes that manage the Supply Chain that underpins product and infrastructure, as well as those that support the Operations interface with its suppliers and partners. ?TeleManagement Forum 2003 GB921v3. 6 Page 18 eTOM Business Process Framework Additionally, in the diagram (Figure 2. 1), the major entities with which the enterprise interacts are shown. These are: Customers, to whom service is provided by means of the products sold by the enterprise: the focus of the business!Suppliers, who provides products or resources, bought and used by the enterprise directly or indirectly to support its business Partners, with whom the enterprise co-operates in a shared area of business Employees, who work for the enterprise to pursue its business goals Shareholders, who have invested in the enterprise and thus own stock Stakeholders, who have a co mmitment to the enterprise other than through stock ownership. eTOM CEO Level View Below the conceptual level, the eTOM Business Process Framework is decomposed into a set of process element groupings, which provide a first level of detail at which the entire enterprise can be viewed. These process groupings are considered the CEO level view, in that the performance of these processes determines the success of the enterprise. The eTOM Business Process Framework is defined as generically as possible, so that it is independent of organization, technology and service. The eTOM is basically intuitive, business driven and customer focused. To reflect the way usinesses look at their processes, the eTOM supports two different perspectives on the grouping of the detailed process elements: Horizontal process groupings, which represent a view of functionallyrelated processes within the business, such as those involved in managing contact with the customer or in managing the supply chain. This structuring by functional groupings is useful to those who are responsible for creating the capability that enables the processes. The IT teams will look at groups of IT functions which tend to be implemented together e. g. the front-of-house applications in the Customer Grouping, back-of-house applications which focus on managing information about the services sold to customers, the network management applications which focus on the technology which delivers the services.For processes delivered by people there is a similar separation of workgroups – the front-of-house workgroups in the Customer Grouping, back-of-house workgroups which focus on managing information about the services sold to customers, the network management workgroups which focus on the technology which delivers the services. Vertical process groupings, which represent a view of end-to-end processes within the business, such as those involved in the overall billing flows to customers. This end-to-end view is important to those people who are responsible for changing, operating and managing the end-to-end processes. These people are more interested in the outcomes of the process and how they support customer need rather than wor rying about the IT or the workgroups that need to work together to deliver the result. GB921v3. 6 ?TeleManagement Forum 2003 eTOM Business Process Framework Page 19 The overlay of the Functional (horizontal) groupings of process elements and the endto-end process (vertical) groupings forms the inherent matrix structure of eTOM. This matrix structure is the core of one of the innovations and fundamental benefits of eTOM – it offers for the first time a standard language and structure for the process elements that are understood and used by both the people specifying and operating the end-to-end business, as well as those people who are responsible for creating the capability that enables the processes (whether automated by IT or implemented manually by workgroups).The integration of all these processes provides the enterprise-level process framework for the information and communications service provider. This is the ‘Level 0’ view of the enterprise and shows the vertical and horizontal process groupings that are the decompositions of the process areas introduced above. These groupings are ‘Level 1’ process groupings in the parlance of the eTOM business process model, e. g. Customer Relationship Management, Fulfillment. The Level 0 view, which reveals the Level 1 process det ail, is shown in Figure 2. 2. As process decomposition proceeds, each level is decomposed into a set of constituent process elements at the level below.Thus, Level 0 is decomposed into Level 1 processes, Level 1 into Level 2,and so on. The Enterprise Level 0 view decomposes into seven Vertical (or â€Å"end-to-end†) Level 1 process groupings as well as eight Horizontal (or â€Å"functional†) Level 1 process groupings in four layers. These Vertical and Horizontal process groupings represent alternative views relevant to different concerns on the way that processes should be associated. Note that we will see that these alternatives have been selected to yield a single, common view of the Level 2 processes defined at the next level of decomposition, and hence do not represent a divergence in the modeling.In addition, there are eight additional enabling and support Level 1 process groupings within Enterprise Management. This full view of the Level 1 processes is shown in Figure 2. 2. Customer Strategy, Infrastructure and Product Operations Strategy ; Commit Infrastructure Lifecycle Mgmt Product Lifecycle Mgmt Operations Support ; Readiness Fulfillment Assurance Billing Marketing and Offer Management Customer Relationship Management Service Development ; Management Service Management ; Operations Resource Development ; Management Resource Management ; Operations Supply Chain Development ; Management Supplier/Partner Relationship Management Enterprise Management Strategic ; Enterprise PlanningBrand Management, Market Research ; Advertising Enterprise Quality Mgmt, Process R esea rch ; D evelo p m en t ; IT Planning ; Architecture ; T ech n o lo g y A cq u isistio n Human Resources Management Disaster Recovery, Security ; Fraud Management Financial ; Asset Management  © TeleManagement Forum October, 2001 Stakeholder ; External Relations Management Figure 2. 2: eTOM Level 0 View of Level 1 Process Gr oupings ?TeleManagement Forum 2003 GB921v3. 6 Page 20 eTOM Business Process Framework eTOM Operations Processes To be useful to a Service Provider, the eTOM Process Element Framework must help the SP to develop and operate their business processes.This sections shows how the matrix structure of eTOM offers for the first time a standard language and structure for the process elements that are understood and used by both the people specifying and operating the end-to-end business, as well as those people who are responsible for creating the capability that enables the processes (whether automated by IT or implemented manually by workgroups). â€Å"OPS† Vertical Process Groupings The Operations (OPS) process area contains the direct operations vertical process groupings of Fulfillment, Assurance ; Billing, together with the Operations Support ; Readiness process grouping (see Figure 2. 3). The â€Å"FAB† processes are sometimes referred to as Customer Operations processes. Customer Operations Operations Support and Readiness Fulfillment Assurance Billing Figure 2. : eTOM OPS Vertical Process Groupings The TOM was focused only on the direct customer processes represented by FAB. However, FAB processes were not on the TOM framework map, they were rather an overlay. In an ebusiness world, the focus of the enterprise must be enabling and supporting these processes as the highest priority. Therefore, in the eTOM, Fulfillment, Assurance ; Billing are an integrated part of the overall framework. Fulfillment: this process grouping is responsible for providing customers with their requested products in a timely and correct manner. It translates the customer’s business or personal need into a solution, which can be delivered using the specific products in the enterprise’s portfolio.This process informs the customers of the status of their purchase order, ensures completion on time, as well as a delighted customer. Assurance: this process grouping is responsible for the execution of proactive and reactive maintenance activities to ensure that services provided to customers are continuously available and to SLA or QoS performance levels. It performs continuous resource status and performance monitoring to proactively detect possible failures. It collects performance data and analyzes them to identify potential problems and resolve them without impact to the customer. This process manages the SLAs and reports service performance to the customer. It receives trouble reports from the customer, informs the customer of the trouble status, and ensures restoration and repair, as well as a delighted customer. GB921v3. 6 ? TeleManagement Forum 2003 eTOM Business Process Framework Page 21 Billing: this process grouping is responsible for the production of timely and accurate bills, for providing pre-bill use information and billing to customers, for processing their payments, and performing payment collections. In addition, it handles customer inquiries about bills, provides billing inquiry status and is responsible for resolving billing problems to the customer’s satisfaction in a timely manner. This process grouping also supports prepayment for services.For a high-level view of how the eTOM Process Elements can be used to create Fulfillment, Assurance ; Billing process flows, please see document GB921 v3. 5 Addendum â€Å"f†, Process Flow Examples. In addition to these FAB process groupings, the OPS process area of the eTOM Framework contains a new, fourth vertical process grouping: Operations Support ; Readiness (see Figure 2. 3). Operations Support ; Readiness: this process grouping is responsible for support to the â€Å"FAB† processes, and for ensuring operational readiness in the fulfillment, assurance and billing areas. In general, the processes are concerned with activities that are less â€Å"real-time† than those in FAB, and which are typically concerned less with individual customers and services and more with groups of these.They reflect a need in some enterprises to divide their processes between the immediate customer-facing and real-time operations of FAB and other Operations processes which act as a â€Å"second-line† in carrying out the operational support tasks. Not all enterprises will choose to employ this split, or to position the division in exactly the same place, so it is recognized that in applying the eTOM Business Framework in particular scenarios, the processes in Operations Support ; Readiness and in FAB may be merged for day-today operation. Nevertheless, it is felt important to acknowledge this separation to reflect a real-world division that is present or emerging in many enterprises. The separation, definition and execution of the Operations Support ; Readiness processes can be critical in taking advantage of ebusiness opportunities, and is particularly important for successful implementation of Customer Self Management. â€Å"OPS† Horizontal Process Groupings In the OPS process area of the eTOM Framework, there are four OPS functional process groupings that support the operations processes discussed above, and also the management of operations to support customer, service, resource and supplier/partner interactions (see Figure 2. 4). The original TOM Process Framework used the ITU-T TMN Logical Business, Service, and Network Layers to organize the core business processes. This facilitated mapping of the Management Functions defined in TMN, to the TOM processes.As the eTOM Business Process Framework is an evolution of the TOM Process Framework and because the TMN layering approach is still relevant, the TMN Logical Layers continue to be loosely coupled to the functional process groupings. The TM Forum is working with ITU-T to harmonize the eTOM and TMN models. See reference 3 for further information on ITU-T TMN. ?TeleManagement Forum 2003 GB921v3. 6 Page 22 eTOM Business Process Framework Cu stome r Oper ati ons C usto mer R el ation ship Manag emen t Serv ice Man ag ement ; Op eration s R eso urce Man ag em ent ; Op erat ion s (Applicati on, C om puting a nd N etwor k) Sup plier/Partn er R elat ionsh ip Man ag em en t Figure 2. : eTOM OPS Functional Process Groupings Customer Relationship Management (CRM): this process grouping considers the fundamental knowledge of customers needs and includes all functionalities necessary for the acquisition, enhancement and retention of a relationship with a customer. It is about customer service and support, whether storefront, telephone, web or field service. It is also about retention management, cross-selling, up-selling and direct marketing for the purpose of selling to customers. CRM also includes the collection of customer information and its application to personalize, customize and integrate delivery of service to a customer, as well as to identify opportunities for increasing the value of the customer to the enterprise. CRM applies to both conventional retail customer interactions, as well as to wholesale interactions, such as when an enterprise is selling to another enterprise that is acting as the ‘retailer’. The introduction of CRM is a key feature of eTOM over TOM. At the highest, most general level, the TOM Business Process Framework included two process groupings to manage relations with customers, â€Å"Customer Interface Management† and â€Å"Customer Care†. In the TOM, it is explicitly mentioned that Customer Interface Management may effectively be a distinct process within Customer Care or may be performed as part of the lower level Customer Care processes. However, eTOM advances the TOM in several key ways: It expands Customer Care to Customer Relationship Management (CRM), which is management approach to supporting and interacting with customers, that enables enterprises to identify, attract and increase retention of profitable customers. CRM focuses on collect ion and application of customer data and managing relationships with customers to improve customer retention and customer value contribution to the enterprise. CRM is more than Customer Care or Customer Interface Management, it is the integration of customer acquisition, enhancement and retention through managing the customer relationship over time. For eTOM, CRM also represents the integration of Sales and Service processes and ensuring a consistent customer interface across all CRM functional processes. GB921v3. 6 ?TeleManagement Forum 2003 eTOM Business Process Framework Page 23 eTOM integrates Customer Interface Management for Fulfillment, Assurance ; Billing across all the CRM functional processes and with customer processes. Customer Interface Management represents any type of contact, e. g. , phone, email, face-to-face, etc. It expects an integration and coordination across these different interface types, to provide a consistent interface and highlights the requirement for customer process control and customer self management. eTOM also encourages the design of solutions so that systems interfaces used within the enterprise are the same as those used by customers.TOM CRM processes include an expansion of TOM Customer Care processes to: †¢ Focus on customer retention †¢ †¢ †¢ Improve enterprise process exception customer response Integrate marketing fulfillment execution Better represent the billing function at the customer level and the need to assure revenue. Service Management ; Operations (SM;O): this process grouping focuses on the knowledge of services (Access, Connectivity, Content, etc. ) and includes all functionalities necessary for the management and operations of communications and information services required by or proposed to customers. The focus is on service delivery and management as opposed to the management of the underlying network and information technology. Some of the How to cite Telecom Application Map (Etom, Release 3.1), Papers

Friday, December 6, 2019

Effects of Service Quality Dimensions

Question: Discuss about the Effects of Service Quality Dimensions. Answer: Introduction In this study, the importance of hospitality and tourism industry will be discussed on Qantas Airways Australia that comes under the tourism industry. The hospitality and tourism sector is the one that provides enjoyment to the people and provide them satisfaction. Hospitality is something which is very royal and luxurious in nature. Hospitality and tourism industry comprises of different services like travelling, food and beverages, accommodation, entertainment sectors, and recreation. There is a boom in the airlines industry. In this study, the company on which the discussion takes place is Qantas Airways Australia. It is one of the finest airlines in not only Australia but also in the entire world. It provides full range of flights, charted planes, different classes like economy, business, etc. that re so luxurious for the travelers, vacations, tourists, etc. The discussion will be made on the marketing analysis and strategies of this airline industry of Australia. The Qantas Airways Australia is the 3rd largest airline industry of the world. It provides best services to its customers and accomplishes all goals that are related to the customers. They have particular strategies and policies to attract a huge amount of customers in their organization. The services provided by this company are also very unique that is liked by royalty of people. They use updated technology to set the competitive advantage (Jennings, 2001). Sector of organization Qantas Airways The sector of this organization is tourism operation sector that is one of the most growing sector of todays world. As the demand for the transport in increasing, the development and growth is taking place in the same. It contributes to a large part of economic sectors. Qantas Airways Australia is also belongs to transport sector. There is an intensive necessity of infrastructure in transport sector due to which it is a vital part of economic growth and development. Qantas airways are more in the global economy in which the opportunities have been rising related to the mobility of goods, people, and also the information, (Benckendorff, 2009). The transport sector for Qantas Airways Australia is tourism sector which is one of the most prominent and developing sector not only of Australia but also of many other countries. It has also contributed in the development of transport sector and provides huge employement opportunities for the individuals of Australia. The number of employees working with Qantas airways is approx 35,000. It provides fight services in approx 42 nations and 173 destinations (Fuglestvedt, et.al. 2008). The transport sector of Australia covers a huge variety of many activities including airline services, aircraft, charted planes, etc. It also maintains the GDP of the country by expanding the business activities takes place in the country. It is a key driver for the economy of Australia. The transport sector contributes approx 66.1 per cent of its total gross domestic added to the growth of the country by development of infrastructure, fulfillment of requirement, economic growth, etc. The airlines indust ry of Australia like Qantas airways contributes to earn the foreign direct investment for the country (Getz, 2008). Products, services and offers of Qantas Airways Australia Airbus A 333-200 Airbus A 330-300 Airbus A 380-800 Boeing 737-800 Boeing 747-400 Boeing 747-400 ER Boeing 787-9 On August 2015, Qantas Airways Australia have many of its subsidiary 299 aircrafts in which 70 aircrafts are of Jetstar airways, 81 aircrafts are of Qantas Airways Australia link brands airlines, 8 aircrafts by the jet connect, 13 aircrafts by network aviation, and 5 aircrafts by express freighters Australia (Qantas, 2016). They provide unique services to its customers to have a competitive advantage. One of the most unique services is "retro roo" liveries in which the theme is retro livery based on the airways and the colors are according to the 1970s. The icon was used is of flying kangaroo on the tail of the airlines. Many other were decorated as promotional liveries in which the telecommunication was communicated and promoted in which Disney motions pictures are drawn on the planes (Myung, McClaren, and Li, 2012). In order to provide entertainment to the passengers, there are entertainment systems installed in the aircrafts. This experience is termed as on: Q: this entertainment is basically provided through videos and songs hat is audio and video entertainment. There are cabins in the flights to give passengers a different experience. There are first class cabins in which suites are provided. It has various facilities like moving seats, dining, sleeping, widescreen HD monitors, USB ports, flat bed seats, etc. (Kotler, 2006). Target market of Qantas Airways Australia The target market is a market where the probability to have more customers increase for the airlines company. It is a segment of total customers that are divided into a particular group and the concentration of the company is on that segmented group. In this, the process of the marketing is specified according to a particular group of customers. for example in Qantas Airways Australia that is a hospitality and tourism sector have different types of business like airlines, food and beverages services, leisure, family holidays, etc. that come the same place. The target market for Qantas Airways Australia is tourists and travelers of each and every category/. This company tries to fulfill the demands and desires of all the travelers through diversified products and service range. They make sure that the customers will remain satisfied with the services and products provided by them (Jennings, 2001). Some methods that guide Qantas Airways to reach to its target audience The Qantas Airways Australia use Ansoff matrix to decide the products and services that can help to enhance the market and customers. The promotional strategies used by Qantas airways through TV, radio, internet advertising, magazines, brochures, and billboards, etc. (Sanchez, et.al, 2007). The strategies are framed after the proper identification and analysis of needs and wants of the target markets and the potential customers. This model helps in analyzing the growth and development that depends on the existing and new products launched by the company. According to the market segment and position, Qantas Airways Australia frames the plans and strategies at very reasonable and competitive prices. In this way, this organization attracts a large group of travelers (Kayaman, and Arasli, 2007). References Benckendorff, P., 2009. Themes and trends in Australian and New Zealand tourism research: A social network analysis of citations in two leading journals (19942007). Journal of Hospitality and Tourism Management, 16(1), pp.1-15. Fuglestvedt, J., Berntsen, T., Myhre, G., Rypdal, K. and Skeie, R.B., 2008. Climate forcing from the transport sectors. Proceedings of the National Academy of Sciences, 105(2), pp.454-458. Getz, D., 2008. Event tourism: Definition, evolution, and research. Tourism management, 29(3), pp.403-428. Jennings, G., 2001. Tourism research. John Wiley and sons Australia, Ltd. Kayaman, R. and Arasli, H., 2007. Customer based brand equity: evidence from the hotel industry. Managing Service Quality: An International Journal, 17(1), pp.92-109. Kotler, P., Bowen, J.T., Makens, J.C., Xie, Y. and Liang, C., 2006. Marketing for hospitality and tourism (Vol. 893). New Jersey: Prentice hall. Myung, E., McClaren, A. and Li, L., 2012. Environmentally related research in scholarly hospitality journals: Current status and future opportunities. International Journal of Hospitality Management, 31(4), pp.1264-1275. Qantas, 2016. About Qantas, [Online], Accessed on: 11 January 2017, Available at: https://www.qantas.com/travel/airlines/about-qantas/global/en Sanchez Perez, M., Carlos Gazquez Abad, J., Maria Marin Carrillo, G., Sanchez Fernandez, R. (2007). Effects of service quality dimensions on behavioural purchase intentions: A study in public-sector transport. Managing Service Quality: An International Journal, 17(2), 134-151. Yoo, M., Lee, S. and Bai, B., 2011. Hospitality marketing research from 2000 to 2009: topics, methods, and trends. International Journal of Contemporary Hospitality Management, 23(4), pp.517-532.

Thursday, November 28, 2019

Machiavelli Essays (713 words) - Machiavellianism,

Machiavelli Machiavelli and the President Lately, the president of the United States Bill Clinton, has pursued some policies that have been very unpopular not only with the general public but the electorate as well. Besides the whole Monica ordeal he feels that these unpopular policies will effect the results of the next election. The presidential advisors have formulated countless plans but no plan has seemed to work. One idea would be to leave the unpopular policies as they are because of the president and advisors belief that they are the best for the country. Another option would be to just present the unpopular policies in a new way to maybe change public opinion on them. Still another would be to just ignore the policies and concentrate on the election. No matter what option , if any, should be chosen one must be thought up quick and it must not only address the problem but solve it and fast. Since I have recently learned about Machiavelli and his work titled The Prince I feel his opinions would help to influence some decisions for the president and his advisors. A first and very important view of Machiavelli would be his view of the prince and his advisors. "It is an infallible rule that a prince who is not wise himself cannot be well advised."(p.117) As it is up to the prince to be well advised it is also up to the president to be well advised as well. The president's advisors, as well as the president, are not sure what actions to take, which in Machiavelli's view would not be a good characteristic of a leader and as a result would not help gain friendship of the people. Good relationship with the people is one of his greatest points because without the people there is no leader. The leader, the president, must have the support of the people and if not he will not stay in power long. The president is not doing a good job of this because of his very unpopular policies. Machiavelli would never choose to just continue on the same path and peruse unpopular policies. "It is necessary for a prince to possess the friendship; otherwise he has no recourse in times of adversity."(p.65) In response to this he would abandon the unpopular policies and concentrate on winning the election, keeping the people happy. Not only should the leader concentrate on the present and the future but consider the past. " The prince ought to read history and study the actions of eminent men, examine the causes of their victories and defeat in order to imitate the former and avoid the latter."(p.82) History is bound to repeat itself if not watched very carefully. The leader must avoid repeating the blunders of the past and take note of the victories preceding him. Another view that would help the president out in his policies would be Machiavelli's view on boldness. The leader is far better of to be bold instead of cautious. If you expect for the worse and be prepared for bad times even if its not the best strategy you will be better off in the long run. "For if it happens that time and circumstances are favourable to one who acts with caution and prudence he will be successful, but if time and circumstances change he will be ruined, because he does not change his mode of procedure."(p. 121) The leader must at all times be prepared for the worst so he does not get caught off guard and make the people mad. If these views of Machiavelli seem straight forward or to direct maybe Leo Strauss or J.G.A. Pocock could explain these methods of leadership to the president. Pocock would elaborate on the subject of historical awareness. He could help the president understand that we have to look to our past to help better ourselves for the future. Strauss on the hand would compare Machiavelli to the greeks and thier writtings. He would go in depth though about how the greeks, Mr. T in particular, were kings in understatements while Machiavelli was very straightforward in his writtings. After presenting these views to the president I hope my knowledge of Machiavelli and his way of thinking could help influence the policies in place and maybe help the president win the up coming election. Maybe after my essay is read and I graduate Southwest Texas with a Political Science degree maybe I could get a job at the White House and someday take over his

Monday, November 25, 2019

How to Apply for Food Stamps

How to Apply for Food Stamps For over 40 years, the federal Food Stamp Program, now officially named SNAP - the Supplemental Nutrition Assistance Program - has served as a mainline federal social assistance program designed to help low-income families and individuals buy the food they need for good health. The SNAP (Food Stamp) program now helps put nutritious food on the tables of 28 million people every month. Are You Eligible for SNAP Food Stamps? Eligibility for SNAP food stamps depends on the applicant households resources and income. Household resources include things like bank accounts and vehicles. However, certain resources are NOT counted, such as a home and lot, Supplemental Security Income (SSI), the resources of people who receive Temporary Assistance for Needy Families (TANF, formerly AFDC), and most retirement plans. In general, individuals who work for low wages, are unemployed or work part-time, receive public assistance, are elderly or disabled and have a small income, or are homeless may be eligible for food stamps.The fastest way to find out if your household is eligible for SNAP food stamps is to use the online SNAP Eligibility Pre-screening tool. How and Where to Apply for SNAP Food Stamps While SNAP is a federal government program, it is run by state or local agencies. You can apply for SNAP food stamps at any local SNAP office or Social Security office. If you are unable to go to the local office, you may have another person, called an authorized representative, apply and be interviewed on your behalf. You must designate the authorized representative in writing. In addition, some state SNAP program offices now allow online applications.Normally the applicant must file an application form, have a face-to-face interview, and provide proof (verification) of certain information, such as income and expenses. The office interview may be waived if the applicant is unable to appoint an authorized representative and no household member is able to go to the office because of age or disability. If the office interview is waived, the local office will interview you by telephone or do a home visit. What to Bring When You Apply for Food Stamps? Some things you may need when you apply for SNAP food stamps include: If You Are Employed: Last four pay stubs or a letter from employer stating gross and net wages for the past month.If You are Unemployed: Proof that your employment was terminated. Also identification and claim cards for unemployment benefits.Proof of Household Resources: Bring all savings account passbooks (including parents children). Bring all checking account books in addition to your last checking account statement and canceled checks. All stocks, bonds, savings certificates, annuity funds and credit union membership, etc. must be reported and verified.Proof of Income: Bring a copy of income tax return for past year. If you are self-employed, a profit and loss statement for the current calendar quarter is required.College Students: Bring proof of education expenses (tuition) and proof of income (loans, scholarships, contributions, earnings).Social Security Number(s): Bring the Social Security number for each member of your household. If a member of your household does not have a Social Security number, your food stamp certifier will assist you in obtaining one. No More Paper Coupons: About the SNAP Food Stamp EBT Card The familiar multi-colored food stamp coupons have now been phased out. SNAP food stamp benefits are now delivered on SNAP EBT (Electronic Balance Transfer) cards which work like bank debit cards. In order to complete a transaction, the customer swipes the card in a point-of-sale device (POS) and enters a four digit Personal Identification Number (PIN). The store clerk enters the exact amount of the purchase on the POS device. This amount is deducted from the households EBT SNAP account. SNAP EBT cards can be used in any authorized store in the United States regardless of the state it was issued, except in Puerto Rico and Guam. Stores stopped accepting paper food stamp coupons on June 17, 2009.Lost, stolen or damaged SNAP EBT cards can be replaced by contacting the state SNAP office. What You Can and Cannot Buy SNAP food stamp benefits can only be used to buy food and for plants and seeds to grow food for your household to eat. SNAP benefits cannot be used to buy: Any nonfood item, such as pet foods; soaps, paper products, and household supplies; grooming items, toothpaste, and cosmeticsAlcoholic beverages and tobaccoVitamins and medicinesAny food that will be eaten in the storeHot foods The SNAP program requires stores to carry a certain number of â€Å"staple† foods- meat, dairy, grain, fruit, and vegetable items.   Trump Moves to Expand List of Allowed Staple Foods On April 5, 2019, the Donald Trump administration proposed a new federal regulation adding canned spray cheese, beef jerky, lemon juice, and pimiento-stuffed olives to the list of staple foods approved for SNAP purchase. The U.S. Department of Agriculture stated the change would save SNAP grocery vendors money â€Å"under the revised minimum stocking requirements for staple foods.† Under the proposed rule, stores could stock up to six fewer staple items, resulting in a savings of about $500 per store over a period of five years. According to the Federal Register notice of the proposed rule, canned spray cheese would qualify as a dairy product staple, beef jerky as a meat, poultry or fish staple, and lemon juice and jarred pimiento-stuffed olives would qualify as staple fruits and vegetables. Do You Have to Be Employed to Get Food Stamps? Most SNAP participants who can work, do work. The law requires all SNAP recipients to meet work requirements unless they are exempt because of age or disability or another specific reason. More than 65% of all SNAP recipients are non-working children, seniors, or disabled persons. Some working SNAP recipients are classified as Able-Bodied Adult Without Dependents or ABAWDs. In addition to the general work requirements, ABAWDs are required meet special work requirements in order to maintain their eligibility. The ABAWD Time Limit ABAWDs are persons between the ages of 18 and 49 who have no dependents and are not disabled. ABAWDs can only get SNAP benefits for 3 months during any 3 year period if they do not meet certain special work requirements.​ In order to remain eligible beyond the time limit, ABAWDs must work at least 80 hours per month, participate in qualifying education and training activities at least 80 hours per month, or participate in an unpaid state-approved workfare program. ABAWDs can also meet the work requirement by taking part in a SNAP Employment and Training Program. The ABAWD time limit does not apply to people who are unable to work due to physical or mental health reasons, pregnant, care for a child or incapacitated family member, or are exempt from the general work requirements. For More Information If you would like more information, the USDAs Food and Nutrition Service offers an extensive Questions and Answers Web page on the SNAP food stamp program.

Thursday, November 21, 2019

Miranda v. Arizona Essay Example | Topics and Well Written Essays - 500 words

Miranda v. Arizona - Essay Example The jury found Miranda guilty of the kidnapping and rape charges, and a sentence of 20 to 30 years on each count was imposed on Miranda. Later, Miranda made an appeal to the Supreme Court of Arizona, which held that the constitutional rights of Miranda had not been violated by the police, at the time of procuring the confession. In this manner, the Supreme Court of Arizona upheld the decision of the lower court (MIRANDA V. ARIZONA: AN OVERVIEW AND DISCUSSION QUESTIONS). In this case, the Supreme Court examined the statements of the police officers and the confession obtained from Miranda. It held that the police officers had failed to intimate Miranda that he had a right to council. It was also found that the police had not given any opportunity to Miranda to exercise his right to council during the questioning. The Court stated that the police had failed to inform Miranda of his legitimate right to not to be compelled to incriminate himself during the interrogation (Miranda v Arizona , 1966). Thus, the Supreme Court clearly held that in the absence of the fulfillment of these requirements, the statements procured from Miranda were inadmissible as evidence. The police should have followed the legal procedures, while obtaining evidence from Miranda, if it was to be admissible in the court. The Supreme Court held that the typed statement from Miranda that he had full knowledge of his constitutional rights, did not waive his constitutional rights (Case Brief Of Miranda Vs. Arizona 1966). In addition, the Supreme Court during its ruling emphasized that the process of interrogation, by its very nature was always intimidating. This can be offset by reading suspects their rights, prior to the commencement of interrogation. It is the duty of the police officer to read out these rights to the suspect before the interrogation. However, there is no need for a police officer to read these rights to a suspect, while arresting the latter (Case Brief Of Miranda

Wednesday, November 20, 2019

Business organisations law Coursework Example | Topics and Well Written Essays - 500 words

Business organisations law - Coursework Example It means that the liability of actual authority is greater compared to that of apparent authority because there is an agreement already undertaken. Actual authority is said to enjoy more power than an agent with apparent authority because a third party will usually be unaware of the terms and conditions of the agreement between the principal and his agent and thus he will be unaware of the extent of the agent’s actual authority. According to John D Maltas, an agent’s apparent authority will be unaffected by limitations on the actual authority, i.e. it is easier for a third party to establish that the agent acted within the scope of his apparent authority rather than the agent’s actual authority (John D Maltas, p 43) and hence he is said to have more power than apparent authority. Richard A. Mann and Barry S. Roberts emphasize that an apparent authority can not exist where the principal is undisclosed because, apparent authority is the power resulting from acts that appear to the third party to be authorized by the principal. (Richard A. Mann and Barry S. Roberts, p. 350) Normally an agent needs to disclose to his principal all material facts known to him and circumstances that may influence his principal when entering in to contracts. Once an agent fails to disclose these facts, he is not entitled to commission. Suppose, the agent has received any profit resulting from non-disclosure is recoverable by the principal (John D Maltas, p 49). This has been well explained by S. A. Christensen and W. D. Duncan. When one party to a contract pays a secret commission to the agent and does not disclose this to the principal, the party takes the risk of non-disclosure. A party who deals secretly with the agent of another will be considered to have committed a fraud against the principal and cannot later defend the validity of the transaction. This will require the principal to return any benefits received under the transaction, because this will not prohibit him

Monday, November 18, 2019

Innovationwithin the Music Industry Dissertation

Innovationwithin the Music Industry - Dissertation Example Compared with rock music, reggae music basically inverted the role of bass and guitar: the former was the lead, the latter beat the typical hiccupping pattern. The paradox of reggae, of course, is that this music "unique to Jamaica" is actually not Jamaican at all, having its foundations in the USA and Africa. (.www.history-of-rock-music.com/age/Reggae.php - 6k -) Post World War II saw the emergence of various Caribbean music forms, notably steel-pan music of Trinidad and Tobago. In the late '40s and early '50s, Jamaican musicians began combining the steel-pan and calypso strains with an indigenous mento beat (e.g. Harry Belafonte - Jamaica Farewell). During the 1950s Jamaican youth was turning away from the American pop foisted on them by Radio Jamaica Rediffusion (RJR) and the Jamaican Broadcasting Corporation (JBC). Weather conditions permitting they listened instead to the sinewy music being played on New Orleans stations or Miami's powerful WINZ, whose playlists included records by Amos Milburn, Rosco Gordon, and Louis Jordan. Significant New Orleans artists of the time included Fats Domino, Jelly Roll Morton, Champion Jack Dupree, and Professor Longhair. It is surmised that the delay effects which are an important part of the reggae/dub sound may have initially been inspired by the oscillations in the signal from these far away radio stations. During this period, Jamaican bands began covering U.S. R&B hits, but the more adventurous took the nuts and bolts of the sound and melded them with energetic jazz conceits - particularly in the ever-present horn section - and emerged around 1956 with a hybrid concoction christened ska. Ernest Ranglin, the stellar jazz-rooted Jamaican guitarist who backed up the Wailers on such ska classics as "Love and Affection" and "Cry to Me," says that the word was coined by musicians "to talk about the skat! skat! skat! scratchin' guitar strum that goes behind." Practically overnight, ska spawned a major Jamaican industry, the Sound System, whereby enterprising record shop D.J.'s with reliable U.S. connections for 45's would load a pair of hefty P.A. speakers into a pickup truck and tour the island from hilltop to savanna, spinning the latest hits. D.J.'s also gave themselves comic book nom de plumes like Prince Buster and Sir Coxsone Downbeat.  

Friday, November 15, 2019

Relying On Senses To Provide Truth Philosophy Essay

Relying On Senses To Provide Truth Philosophy Essay The absolute truth is a journey that leads to never-before experienced realms. The end of this road could never be reached and even the best man will only go a few steps in the right direction. To determine what the truth is and what it is not, a reliability is placed upon what we identify from our senses. This is the standard approach that we as humans take but, it is not necessarily the correct one. Many problems came up when establishing the truth based on our senses and thus they can rarely be fully trusted, this is what we can say when taking bad decisions. Sense is scientifically defined as any of the faculties by which stimuli from outside or inside the body are received and felt, as the faculties of hearing, sight, smell, touch, taste, and equilibrium. Senses are important in our lives. We are born with them and we would not be able to live without them, but we have a problem with them we can not identify whether they are true or not. Whether they tell us the truth. We are ab le to see, hear, touch, smell but we are not aware how much these senses matter to us, we are not able to use them properly. Our senses work best in trying to prove if something stimulating our knowledge of reality, not if what we know is absolutely true, but rather if a new truth stimulates known truths, and the old ways remain the same way. Experience that has been done with our senses previously lets us know that something is not working quietly good. Our actual senses convey the physical world to the extent they can do it without being tricked they are mechanisms, they do not understand and interpret, they give us complete information. Our sensory areas in the brain immediately start to simplify this information till we can attach meaning to it. From that point on the information is interpreted as truth( not counting the wavelength, certain pitches, because this would make a minor difference to our understanding of truth). There has always been a problem in distinguishing between something that is true and something that is not true, because how exactly do we know if its true or if its not. In this essay truth is going to be defined as conformity with fact or reality; verity.Truth can be defined by senses, however it is very hard to say that form the definition. For example lets have two brothers Andy and Harry. Andy and Harry have the same perfumes and wear the same clothes. Harrys friend thought he saw and smelled Harry passing by but actually it was Andy. We can now say that our senses are not right, because as the friend smelled Harrys perfumes and saw the clothes of Harry his senses were wrong it was Andy which passed by. This example is showing that senses can tell us truth, only on certain grounds. So there are five definite senses: sight, smell, hearing, taste, and touch. Going back to the essential question, à ¢Ã¢â€š ¬Ã… ¾When should we trust our senses to give us truth?à ¢Ã¢â€š ¬Ã… ¸ In other words, in what aspects of our life can we trust ourselves to understand the true reality of what we believe is happening? Must we really rely on our sense perception for everything? The functioning of all the senses may give us true, but isnt true based on our perception A good example of the above statement is the belief in God we believe in him but actually we dont see him. So do we really trust our senses if we believe in God. We can not see him we can not hear him we can not touch him and we believe in him, also here is the truth in that. So do we really relay on our senses and do they really tell us the truth? Now what causes that is that the faith and for us that becomes the ultimate truth. Another example would be when you have a cold or you are sick can you still trust your senses? If you have a blocked nose then you can not smell anything, so should you still trust your sense of smell? Or should you just ignore that and trust the other senses. A well known philosopher A.J. Ayer. A.J. Ayer (1910-1989) was only 24 when he wrote the book that made his philosophical name, Language, Truth, and Logic (hereafter LTL), that was published in 1936. This book defines, explains, and argues for the logical positivsm, sometimes referred to as the criterio n of significance or criterion of meaning. It explains how problems might be solved by the principle of verifiablity. In these views Ayer saw himself as continuing in the line of British empiricism established by Locke and Hume, whose representative was Russell. Throughout A.J Ayer subsequent career he remained with his traditions rejection of the possibility of synthetic a priori knowledge. He saw philosophy method to be the analysis of the meaning of key terms, such as causality, truth, knowledge, freedom.. He has investigated the concept justified true belief. Ayer has argued that existence is not a predicate( what is a predicate? In the sentence. Alex is slow is slow is the predicate) A persons sense of perception isnt exactly true that the object exists. Using the above example is Alex exists or not this does not change the fact that the perceive of Alex is slow. Basically what he was trying to say that for something that has to be known, it has to be believed, justified( sense s for example) and true. The difficulty is proving if something is true or not for example in science we dont prove something we just support it. There is also the question how to test for accuracy which also can make our true different, so for example if we have a really accurate results for testing truth this can lead us to finding out what is truth actually. There is another theory of knowledge known as justified racialism this thory is about that where in order for a knowledge claim to be knowledge it has to be believed, true and justified according to a reliable cognitive process there is a lot of debate over what constitutes a reliable cognitive process and in particular about whether the senses are trustworthy enough to be this process. Summarising your senses are the inner being of our souls and that is what needs to be used fist. Trust can be broken our senses tell us when something is wrong and if we chose to ignore our senses and trust what someone is telling us we can end up being hurt and if we go on emotions boy, children get hurt many times when they feel that bad and trust that a bad person with a sob story will tell them. This is when they do not trust their senses for example if their hand is hurting and their friend tells them to play they ignore their senses and just continue playing then they sib at home, due to the fact that the hand is hurting and they cant play football any more, because their hand is broken. So we do need to trust our senses. But our senses as I said before never give us true they give as data which we can use or ignore as the kid in the story above. Truth is not something we sense, it is something we recognize. The data that our senses give us is pretty accurate, we just have to k now how to use it correctly. On the other hand our interpretation of that data is many times in error. Emotion is the bodys reaction to thought, I will again use the example of the boy playing football he didnt trust his senses he kept playing football and after when he came back home he couldnt lay any more football, his body reacted to his emotion, the hand was hurting. We can trust the information that emotion imparts only as far as we have been able to become aware of how it operates in our lives. All emotion is giving us information about ourselves and the best way of accepting that is to know our way of living. If we know our reaction to emotions we know ourselves. Concluding we can not identify if we should trust our senses or not, sometimes we should trust our senses and sometimes there are situations that we should not trust our senses.